Sculpt – The GTM conference

Main hall

Opening keynote

Kareem will kick off Sculpt by diving into the three fundamental laws of GTM that apply to any business—the timeless principles of uniqueness, creative advantage, and iteration speed. The keynote will close with a first look from our product team at Clay’s newest features.

Recreating the best sellers: Democratizing top performance with AI

Revenue teams face a choice: buy rigid solutions with a one-size-fits-all playbook, or build flexible systems that truly differentiate their GTM motion. In this session, Vanta’s Stevie Case (CRO) and Mark Lail (VP of RevOps) will share how they use AI and Clay as a “swiss army knife” to scale top seller behaviors, free humans for higher-value work, and unlock team creativity.

Scaling AI in GTM: How OpenAI uses OpenAI

Scott and Conor of OpenAI’s GTM team will share how they are transforming how GTM operates by running the business on OpenAI’s own technology stack. Their session will explore how AI can transform execution, decision-making, and customer impact—while proving the safety and value of frontier models in the real world.

Clay experts share their hard-earned secrets

Some of Clay’s top agency owners will talk about tactical lessons learned from building GTM workflows for brands like Reddit and Sendoso.

Clay Cup Finals!

Come watch the Final Round of the 2025 Clay Cup, where the two best Clay users in the world compete to speed-build a table in front of a live audience. Our finalists, representing UK, Poland, India, and Pakistan, have out-Clayed hundreds of contestants to make it to the world stage. They will be tasked with building a production-grade workflow to take a fictional startup to market, all within 20 minutes.

How Cursor uses signals & intent to supercharge their GTM engine

This session will unpack the GTM tactics that have contributed to Cursor’s meteoric rise. They’ll cover how their team uses signals and intent from different social media platforms to help Customer Success respond faster and Sales find new prospects. They’ll sit down with our team in a rapid-fire fireside full of growth plays.

Rebuilding sales trust with Clay: How we fixed a broken outbound motion

The talk will walk through a real-life case study: after rolling out an outbound program that didn’t meet expectations, Sales had little interest in more “Ops-generated” account lists. Enter Clay. By combining flexible ICP filters, enrichment workflows, and sales rep validation loops, Alexander’s team was able to deliver curated, high-quality account lists that reps actually wanted to work - and more importantly, that drove pipeline.

How Canva built their modern GTM org

GTM orgs haven’t been fundamentally redesigned in decades - and in the age of AI, that inertia is starting to show. In this talk, Jessica Chiew shares how Canva reimagined its GTM org from first principles, building around the customer journey, clarity for the field, and modern systems that scale with speed.

The AI-Powered revenue team

Discover how Anthropic's RevOps and ABM teams are pioneering a new model where AI amplifies human decision-making across go-to-market. They'll share the playbook for combining Clay, Claude, and custom data visualization powered by Claude Code to create highly empowered revenue teams that can execute sophisticated ABM plays, territory strategies, and account prioritization with enhanced speed and precision.

How Clay uses Clay for CX and Sales

Join Jess Bergson, Head of CX, and Ashley Artrip, GTM Engineering Leader at Clay, for a behind-the-scenes look at how Clay uses… Clay. They’ll share their favorite AI-powered workflows and GTM alpha that have helped scale marketing, sales, success, and support—plus how those workflows have shaped a smoother, smarter customer journey.

Distribution dynamics after AI

Brian Balfour’s talk at Sculpt will focus on how AI is setting the stage for a sweeping distribution shift—one that will disrupt how products reach customers, upend traditional channels, and reshape GTM strategies. This session will equip GTM operators with actionable frameworks and tactical guidance to make platform bets, leverage open ecosystems, avoid strategic traps, and build sustainable GTM momentum in the new era of AI-driven distribution. 

Closing remarks

Varun will reflect on the day and share some final thoughts!

Closing party